The project was to design a new daily personal care product with predominantly using aluminium as the primary package to enhance recyclability and contribute to the reduction of plastic waste.
Choose the premium brand Paco Rabanne as inspiration as this would benefit and revolutionise the brand to go towards a commitment to sustainability, while pushing a new target market in moisturising for Paco Rabanne.
Condensed Specification
~ The product should be fully recyclable
~ The product should limit the amount of throw away packaging as possible
~ Primary packaging to be able to hold liquid or cream inside without leakage
~ Need to relate to the brand - paco rabanne
Odyssey by paco rabanne
The name is ODYSSEY as many of paco rabbane products are names of what you want to feel about the product such as million, Invictus, olympea. With Odyssey in reference to the long voyage marked with changes that you will have with the product.
The black and white background filter is a staple look for paco rabanne in many adverts and poster that they produce.
Software used :
Solidworks
Solidworks Visualise
Adobe Photoshop
